One of the leading global IT companies that develops, manufactures, supports, licenses and sells computer software, personal computers, consumer electronics and devices.
The advertiser had an uphill task of communicating the end of support of the old version of one of their licensed software and promote upgrade to newer versions. Given the time sensitive nature of the promotion, the challenge was not only to reach the right audience but also to have a high impact. Running an ad campaign close to the deadline can maximize conversion. But it takes multiple exposures to a display ad to drive readers to visit the advertisers site.
An efficient, high-impact 14 days display amplify campaign with NetMediaEurope (NME) to reach the IT Decision Makers and Business Decision Makers in France. NME published websites – Silicon.fr and ITespresso.fr are the leading sites trusted by French ITDMs and BDMs. Leveraging the data-driven intelligence platform and standard programmatic display ad delivery, the qualified IT audience of the two sites were targeted on many different premium French sites (like Societe.com) across the web.
Over the course of the 14 days, ads were delivered in a highly controlled manner to reach the campaign goals, achieving a staggering CTR of 2.25% overall with the Skin ad-format performing at 6.93% CTR