Case Studies

HPE/Intel – Just Right IT: Content marketing done right

Written By:
Nilanjan Basu

Silicon Summit Madrid: How a well-rounded event can do wonders for marketers

On June 10th 2015 we hosted the first edition of Silicon Summit Madrid. The event took place in Torre Espacio one of the highest buildings in Madrid. Building up to the event, a lot of buzz was generated using promotions with banners, newsletters, Social Media,…and through an attractive website http://www.siliconsummit.es/ The goal was to bring ITDMs … [more]

Written By:
Nilanjan Basu

Improving display ad impact with Amplify solution

Advertiser: One of the leading global IT companies that develops, manufactures, supports, licenses and sells computer software, personal computers, consumer electronics and devices. Challenge: The advertiser had an uphill task of communicating the end of support of the old version of one of their licensed software and promote upgrade to newer versions. Given the time … [more]

Written By:
Nilanjan Basu

Intel IoT Challenge

Challenge: Intel’s objective was to raise awareness on the IoT Ignition Labs in order to strengthen their position as the know-how place that helps businesses with IoT development. A challenge was designed to engage with developers, giving them the opportunity to submit innovative IoT ideas. The winners were invited to build their own prototypes at … [more]

Written By:
Céline Roux

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