Establishes NetMediaEurope’s presence in Portugal and Brazil.
London, UK, 3rd September 2013 – NetMediaEurope, the leading online IT publisher has announced the acquisition of B!T, a Portuguese-language online technology news outlet focusing on the Portuguese and Brazilian markets. As well as strengthening NetMediaEurope’s position as the leading IT B2B network, it enables the company to serve the rapidly growing Portuguese-speaking Latin American market with its own local correspondents in Brazil.
This latest acquisition brings to six the number of European countries served by NetMediaEurope including UK, France, Germany, Italy, Spain and now, Portugal. This puts the company in the unique position of being the only online publisher operating such a significant European footprint.
B!T was created in 1998 by a group of journalists with the goal of creating a technology magazine accessible to all. Today www.bit.pt and www.bitmag.com.br (focusing on the Portuguese and Brazilian markets, respectively) boast around 100,000 visitors, comprising business users and IT professionals. B!T covers all the key IT topics including software, hardware, big data, cloud, mobile and security business.
Dominique Busso, CEO of NetMediaEurope comments:
“At present, NetMediaEurope’s presence in Latin America (LATAM) has already been growing significantly thanks to our Spanish websites. LATAM is an important market, especially Brazil and we recognised the importance of the Portuguese language so we decided to incorporate it to our portfolio.”
– ENDS –
NetMediaEurope (www.netmediaeurope.com) publishes websites aimed towards IT Experts in the UK, Germany, France, Italy, Portugal and Spain. It was founded in July 2007 as a result of a management buy-out by senior VNU managers.
With 30 sites across Europe, NetMediaEurope is the leading European B2B sales house to target the IT professional audience and market segment. It has 15 million monthly unique readers and 5000 stories per month across Europe. The portfolio includes brands such as TechWeekEurope, ChannelBiz, Gizmodo, Silicon and ITespresso in different territories.
B!T magazine was created in 1998 by a group of journalists with the goal of making a technology magazine accessible to all. Topics covered by the magazine include software, hardware, big data, cloud, mobile and IT security. Whilst its primary focus is on the B2B market, it has earned the trust and recognition of consumers, positioning it as leading technology magazine for the B2C audience as well.
The magazine comprises the Portuguese language websites www.bit.pt and www.bitmag.com.br, which cover technology news stories predominantly in the Portuguese and Brazilian markets, but also with an eye on the Angola, Mozambican and Timor emerging markets.